As many of us embracing social distancing and masks as the new normal, Guerilla marketing tactics need to update and change themselves. The in-person experience needs to be safe and in adherence to protocols set by the state and local authorities. We all know that by stimulating the senses of the consumers, brands can increase their recall […]
In the world of event marketing, if your promotional reps are sub-par, your event will never reach its potential. This is especially important during college promotional campaigns, where students live a different lifestyle than your average consumer. Their schedules are based on class times, club commitments, and sports schedules. Their spending habits are also unique […]
Anyone who has spent time in the college marketing space understands the buying power that college students hold and recognizes that students get most of their information about brands from their peers and social networks. Many agencies position themselves as having “cracked the code” of marketing to college students, but there are a few mistakes […]