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College Marketing Insights – a Student’s Perspective

College Marketing Insights – a Student’s Perspective

As a fourth year college student, I have been the target of many college marketing campaigns. From online promotions to guerilla marketing tactics, believe me, I’ve seen it all. However, being a part of the college audience and having experience as a Brand Ambassador gives me a unique perspective on college marketing. These insights, from […]

4 Ways to Nail Promotional Staffing on College Campuses

4 Ways to Nail Promotional Staffing on College Campuses

In the world of event marketing, if your promotional reps are sub-par, your event will never reach its potential. This is especially important during college promotional campaigns, where students live a different lifestyle than your average consumer. Their schedules are based on class times, club commitments, and sports schedules. Their spending habits are also unique […]

How a College Marketing Agency can Miss the Mark on Campus Promotions

How a College Marketing Agency can Miss the Mark on Campus Promotions

Anyone who has spent time in the college marketing space understands the buying power that college students hold and recognizes that students get most of their information about brands from their peers and social networks. Many agencies position themselves as having “cracked the code” of marketing to college students, but there are a few mistakes […]

Seven Productive College Promotional Strategies

Seven Productive College Promotional Strategies

There are several reasons why brand promotion has a grip over college and university students. A young crowd will have a blooming effect on the brand for all the right reasons; get to know more about the promotional strategies to get a booming client circle and business networking. Every brand requires strategy, whether it’s to […]