College Marketing Insights – a Student’s Perspective

College Marketing Insights – a Student’s Perspective

As a fourth year college student, I have been the target of many college marketing campaigns. From online promotions to guerilla marketing tactics, believe me, I’ve seen it all. However, being a part of the college audience and having experience as a Brand Ambassador gives me a unique perspective on college marketing. These insights, from […]

How a College Marketing Agency can Miss the Mark on Campus Promotions

How a College Marketing Agency can Miss the Mark on Campus Promotions

Anyone who has spent time in the college marketing space understands the buying power that college students hold and recognizes that students get most of their information about brands from their peers and social networks. Many agencies position themselves as having “cracked the code” of marketing to college students, but there are a few mistakes […]