As many of us embracing social distancing and masks as the new normal, Guerilla marketing tactics need to update and change themselves. The in-person experience needs to be safe and in adherence to protocols set by the state and local authorities. We all know that by stimulating the senses of the consumers, brands can increase their recall […]
The Gen Z is the most promising demographic tapped with $ 44 billion buying power. To generate sales, the brand has to think out of the box and make a noteworthy ad campaign. The write-up focuses on enlightening the brands about some of the interesting features of this generation. ne of the biggest consumer demographics […]
As a fourth year college student, I have been the target of many college marketing campaigns. From online promotions to guerilla marketing tactics, believe me, I’ve seen it all. However, being a part of the college audience and having experience as a Brand Ambassador gives me a unique perspective on college marketing. These insights, from […]
Anyone who has spent time in the college marketing space understands the buying power that college students hold and recognizes that students get most of their information about brands from their peers and social networks. Many agencies position themselves as having “cracked the code” of marketing to college students, but there are a few mistakes […]